Forward this message to everyone you know who supports Ron Paul or is even considering him. This is the most important thing you will read during the entire campaign!

For the last two weeks I’ve been telling everyone that Ron Paul needs money sooner, rather than later, since the campaign has to pay for advertising in advance and it takes several weeks from the time the money is spent to get ads on the air.

Today the campaign sent out an email confirming and reiterating this point. This is it, in full:

During the first few days of October, we announced our fundraising goal for the fourth quarter: $12 million raised by December 31.

But there’s more: we need to have spent it by then, too.

If we were to raise the entire $12 million in the last week of December, we would meet our fundraising goal for the quarter. But Ron Paul would stand little chance of winning the Republican nomination, because that money would have come in too late.

Time is of the essence. You see, we need to raise money well before we plan to spend it. That’s because most of the expenditures that we make need to be paid for weeks in advance. For example, we need to buy crucial airtime for the end of December right now.

The sooner we raise this money, the sooner that we can spread Dr. Paul’s message - our message - in the early primary states. Time truly is money.

Fact is, we only have about two weeks to raise money for the early primaries.

If you wait a month from now to donate, your money will only be spent after Iowa caucus-goers and New Hampshire primary voters have made up their minds.

We are rapidly running out of time. The Iowa caucus is just 44 days away. New Hampshire is in 49 days. With so much ground to make up, we can’t afford to waste a single day.

As a result, we are spending faster than the rate at which we are raising money. In October alone, we raised $2.8 million, but our campaign spent over $3.1 million.

We cannot afford to wait for bursts of press activity. What we need is sustained attention in the news. What better way to do this than by continuing to raise money at a rapid pace now? We need to keep our momentum going.

Help us win in New Hampshire, Iowa, South Carolina, and Nevada.

While there are a very few people out there who are more interested in pursuing their own individual agendas on the back of Ron Paul, it’s likely you aren’t one of them. It’s likely you want to see Ron Paul succeed. The only way he can do that is to get donations in the next two weeks.

Because of the critical importance of raising money now, we’re going to change gears a little. Please join Ron Paul Christmas, become Santa and deliver donations of $50 or more on Monday, November 26 and again on December 3. (Then stick around if you like and contribute $25 or more each Monday through the end of the year.)

Media attention is useless if we lose the primaries! And to win the primaries, Ron Paul needs your donation now! I’m digging deeper into my own wallet to make absolutely sure that I’ve done everything I possibly can do.

Then forward this message to everyone you know who has ever supported Ron Paul or just wants to reclaim the freedom our country used to be renowned for. The time is now and we haven’t got a moment to lose.